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April 15, 2022

What do fast-casual chain Shake Shack, online grocery retailer Misfits Market and fitness company MIRROR have in common? Founders who saw opportunity where others didn’t and the ambition to see their dreams through.

Shake Shack began as a hot dog cart in 2001 in New York City’s Madison Square Park by famed restaurateur Danny Meyer. The menu was handwritten by Meyer on a single sheet of paper in about 10 minutes and is about 85% the same today.

Brynn Putnam, the CEO and founder of MIRROR, secured $3 million in venture capital to fund her tech-based fitness company on the same day that she gave birth to her son. In the summer of 2020, Putnam sold MIRROR for $500 million to Lululemon.

Abhi Ramesh landed on the idea to sell ugly fruits and vegetables while apple picking with his girlfriend. In 2020, Misfits Market shipped 77 million pounds of food to more than 400,000 households across the U.S. Since launching in 2018, Misfits Market has expanded to both coasts, has over 1,000 employees and has received over $300 million in funding.

All three founders made costly mistakes along the way, but were able to see past their hardships to take their idea from a dream to a successful business. Watch this Founder Effect marathon to learn more.

00:00 - Intro
00:48 - How Danny Meyer Built Shake Shack
20:37 - How We Sold Start-Up To Lululemon For $500 Million
35:07 - How We Built a $1 Billion Start-Up Called Misfits Market

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From Shake Shack To Mirror, Start-Up Success Stories | Founder Effect Marathon

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