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image  1 Bloomberg Businessweek - ● NEW COVER
September 23, 2022

● NEW COVER: While everyone has been yawning over the last few new iPhones, Apple CEO Tim Cook has quietly created arguably the tech industry’s biggest success story of the past decade: AirPods.● Apple doesn’t disclose sales of its headphones—its quarterly filings lump AirPods in with its watches, home speakers, and other accessories—but outside analysts say it sold 120 million or so pairs in 2021.● Of course, AirPods aren’t really a standalone product. They’re an extension of Cook’s larger project: a mutually dependent ecosystem of hardware, software, and services that keeps customers spending more all the time.● Tap the link in our bio for the full story. (Photo Illustration: 731: Photos: Apple: Getty: Shutterstock)
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