How Kanye West's Yeezy Could Save The Gap

Gap’s upcoming Yeezy line with rapper Kanye West is set to hit stores in Fall 2021. The collaboration with apparel for men, women and kids could bring in nearly $1 billion in incremental sales in 2022, according to an analyst from Wells Fargo. The Gap is betting on West's influence to revive the brand, which has been struggling to stay relevant in a world of fast fashion and hypebeasts. If the demand for the $200 blue puffer jacket, the first item to be released, is any indication of how the tie-up will perform, Kanye West could save the Gap in his quest to take over mainstream fashion.

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How Kanye West's Yeezy Could Save The Gap

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