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November 11, 2021

Subscribe to This Week in Startups on Apple: rb.gy/v19fcp
00:00 Jason intros the show
01:13 $COIN Q3 Earnings breakdown
09:54 LinkedIn Marketing – Get $100 off at linkedin.com/checklist
11:25 Startup Checklist: Market Positioning and Branding
13:52 Should you pick a new or existing market
18:15 "Lazy " vs. "Bottom-Up” TAM
22:47 Odoo – Get $1000 off at odoo.com/twist
23:55 Prior investor success in the market
27:03 Knowing your competitors
29:33 Barriers to entry
32:13 Vanta – Get $1000 off at vanta.com/twist
33:35 Naming your company, the "bad telephone test"
35:21 Have a great domain name
37:38 Logos: When and how?
39:43 Do you need a beautiful website?
41:39 Crafting a concise company mission
43:16 Ask Jason bonus Question

Read the checklist: thisweekinstartups.com/checklist

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Thanks to the partners:
Vanta – Get $1000 off at vanta.com/twist
Odoo – Get $1000 off at odoo.com/twist
LinkedIn Marketing – Get $100 off at linkedin.com/checklist

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