Bloomberg Businessweek - ● After once enjoying double-digit growth, sales in the plant-based meat ca

● After once enjoying double-digit growth, sales in the plant-based meat category are not just flat but declining, according to data from Information Resources Inc.● Deloitte suspects that the addressable market may be more limited than previously thought with a growing cultural resistance to its “woke” status — even among those seeking to reduce red meat consumption. Case in point: When Cracker Barrel announced plans to add Impossible Foods’ sausage to its menu over the summer, it faced an onslaught of criticism on social media.● “The category in and of itself has done a pretty lousy job of communicating it, and we haven't done a great job either,” Impossible Foods CEO Peter McGuinness said in an interview. He said Impossible Foods is working to improve its communication to win new customers.● Tap the link in our bio for more. (📸: Robyn Beck / AFP)
#entrepreneurship #bestentrepreneurship #bloombergbusinessweek